Designer and front-end developer dedicated for Turo's marketing campaigns.
Role: Designer / Front End
Designed and developed marketing pages that outlined the benefits of the product. Created and tested messaging, design, and layouts to better reach our target audience.
Results:
Data revealed an increase of sign ups through the new campaign landing pages. This resulted in a redesign of the main marketing pages to align with the data we gathered.
Improvements:
- Better visual layout and elements
- Clear information architecture
- Emphasized benefits over features
- Brand recognition
Redesigned landing pages.
Turo (formerly known as RelayRides) campaign pages.
I've had the privilege to work alongside Mike on multiple freelance design projects and his work is always exceptional. He has a great eye for design and he knows how to design products that are delightful to the user. He gets the work done on time and he's a knowledgeable front-end developer. I would definitely work with him again!
Michal is whom you might call a NATURAL graphic designer. He has an incredible artistic eye and is highly skilled in typography, color theory, and core design principles. Michal and I have worked in several projects together, and he has proven to be a great collaborator and is well-versed in brand strategy.
