Modern Myth

Design | Logo

Modern Myth is a clothing company catered for sneaker heads and urban life. My friend was starting the company and he asked me to help him create a logo that would best fit his vision. One challenge that I faced was to try and implement a flying monkey in the logo. I looked for inspiration online, but there really wasn't anything close to what he was looking for in a logo. I started drawing up some sketches and rough drafts and was surprised that he gained interest in one of the first sketches I drew. Once he was satisfied, I vectorized the logo and we had a winner.

The monkey's legs and arms also form an "M" for Modern Myth.

The Final Version

"Being able to take ideas and transform them into something tangible is life-affirming." - Melinda Santillian